Motel 6

Get the tissues out because this one will make you tear up. The Motel 6 account had been with the Richards Group for 34 years before the agency’s founder made some racist comments in 2020. Lucky for me, Motel 6 swiftly made Barkley their agency of record. When they were looking for a “Latino Tom Bodett”, I was ready for the challenge. After a long and what seems like endless pandemic, this spot continues to resonate with all viewers. Espero que les gusta.